1. Define the buyer first
Choose the customer need, purchase situation and product range. A market can look attractive overall while being a poor fit for your specific price, offer or capacity.
2. Check you can serve
Confirm delivery coverage, support, language and payment practicality. Obtain the required professional advice for legal, tax, certification and customs matters before making commitments.
3. Observe the buying experience
Record how relevant competitors explain their offers and receive enquiries, with sources and dates. This creates hypotheses; it does not prove their marketing works or reveal profit.
4. Set boundaries
Agree an offer, audience, page, spending limit and review date. Name the people supplying content and handling responses. Avoid multiplying countries and platforms before understanding the first journey.
5. Agree the next decision
Define what would justify continuing, changing or stopping. Review buyer questions and commercial progress with marketing activity. Inconclusive results may require more information.