1. Use approved property information
Provide the live listing URL, accurate features and the current approved price or sale method. Confirm the agency identity and any required disclosure wording with your agency.
2. Check your media rights
Confirm that the images and video can be used for paid social advertising. Send suitable original files rather than screenshots, and identify the best features to show.
3. Confirm the viewing details
Verify the address, date, time and any booking requirement. Tell us how late changes will be communicated and who can approve updated ads.
4. Set the objective and budget
Choose whether the campaign aims for listing-page visits, enquiries or promotion of a viewing. Agree the media limit, campaign dates and separate service fee.
5. Plan follow-up and reporting
Assign someone to respond to enquiries. Ask visitors where they first heard about the property, recognising that people may have seen it in more than one place. Share valid enquiries and viewing feedback after the campaign.