1. Start with a clear local focus
Write down the suburbs you genuinely work in, the kinds of properties you know and the questions clients regularly ask. These are the source of a credible content plan.
2. Build an eight-item monthly rhythm
Plan two useful seller-advice posts, two local or transaction insights, two personal or client-experience posts, and two short videos. Adapt the mix to the actual material available rather than filling spaces with generic claims.
3. Make your experience specific
Explain a decision you helped a client make, a common preparation issue or a question that comes up at viewings. Use only authorised case details and client feedback.
4. Keep a route to contact
Ensure your profile clearly shows your area, role, agency and contact route. Suitable posts can invite a conversation or an appraisal appointment, without making every post a sales pitch.
5. Review what led to a conversation
Look at profile visits, enquiries and appointment feedback alongside engagement. Save the questions people ask; they often become the next useful piece of content.