1. Make the product understandable
Explain what arrives, important materials or dimensions, how it is used and who it suits. Product claims, testimonials and imagery should be accurate and authorised.
2. State purchase conditions
Make pricing, delivery coverage, dispatch expectations, returns and support easy to find. The information must match the destination market and actual business policies.
3. Check mobile checkout
Follow the intended landing page through product selection, cart and checkout on a phone. Check variants, purchase steps and agreed payment methods before launching traffic.
4. Understand measurement and margin
Review observable purchase events against store records. Consider product costs, shipping, transaction fees, refunds and service costs when assessing an acquisition budget.
5. Run a bounded test
Choose a product range, market, creative brief, spending limit and review date. Small samples can identify problems but should not be treated as reliable long-term forecasts.